Business Administration

Introduction to management theories, organisational structures, and the role of managers in modern enterprises.

Quantitative methods including descriptive statistics, probability, and data interpretation for business decision-making.

Supply and demand, market structures, consumer behaviour, and the economic environment of firms.

Professional writing, presentation skills, and cross-cultural communication in a global business context.

Financial statements, double-entry bookkeeping, and the accounting cycle.

The 4Ps framework, market segmentation, consumer behaviour, and integrated marketing communications.

Preparation and analysis of balance sheets, income statements, and cash flow statements under IFRS.

Individual motivation, group dynamics, leadership styles, and organisational culture.

GDP, inflation, monetary and fiscal policy, and the global economic environment.

Contract law, corporate governance, intellectual property, and ethical frameworks in business.

Supply chain fundamentals, process design, quality management, and lean operations.

SWOT analysis, Porter's Five Forces, competitive advantage, and corporate-level strategy.

Recruitment, performance appraisal, compensation, and talent development strategies.

Globalisation, foreign market entry modes, cross-cultural management, and trade policy.

Business model canvas, lean startup methodology, venture financing, and growth strategies.

Data-driven decision-making using Excel, Tableau, and introductory Python for business insights.

A team-based consulting project applying strategic analysis to a real-world business challenge.